About Jimmy Picard, DPT
I know what it means when running is more than just exercise.I competed in cross-country and track at The College of William and Mary, where I studied Kinesiology before going on to earn my Doctorate in Physical Therapy at Virginia Commonwealth University in 2014. Athletics weren't just something I did — they were part of who I was.
Like most athletes, my path hasn't been straight. Injuries shifted my focus from running to cycling, which opened up a new competitive outlet and a much deeper understanding of how training load, mechanics, and recovery actually interact. That experience made me a better clinician.
Then in 2016, I lost my younger brother. In the months that followed, I got on my bike and rode across the United States — 45 days, solo. It wasn't a stunt. It was how I processed grief, rediscovered purpose, and came to understand resilience in a way no textbook ever taught me.
That ride changed how I practice.
What I believe about injury and performance
Most injured athletes don't need more rest. They need answers.
They need someone who can look at the whole picture — training load, movement patterns, life stress, history — and build a plan that actually makes sense for their sport and their goals. Not a generic protocol. Not a referral to a tech. A real plan from someone who has been injured, has come back, and has helped hundreds of athletes do the same.
That's what I bring to every session.
Credentials & background
Doctor of Physical Therapy — Virginia Commonwealth University
B.S. Kinesiology — The College of William and Mary
UESCA-Certified Ultrarunning Coach
Competitive runner and cyclist
Featured on the Strength Running Podcast and For the Long Run Podcast
Outside the clinic
I'm a husband and father based in Roanoke, VA. I still train, still compete, and still believe that the best clinicians are the ones who never stop being athletes.
"If you're serious about returning to sport with clarity and confidence, I'm here to help you redefine what's possible."
The short answer: because it lets me give you better care.
Most PT clinics operate on an insurance-based model. That means high patient volume, short appointments, and a lot of time with a tech rather than your actual therapist. The insurance company decides how many visits you get and what treatment is appropriate — not you, and not your clinician.
That's not the kind of care I want to provide. So I opted out.
What cash pay actually means for you
You get more time. Every session is 45-60 minutes of one-on-one time with me — not 15 minutes and then handed off to an aide.
You get a real plan. No arbitrary visit limits. No treatments dictated by what insurance will cover. Just what you actually need to get back to training.
You're in control. No referrals required. No waiting weeks for approval. Book a consult and we get started.
No surprise bills. You know exactly what you're paying before you walk in the door.
Is it worth it?
Consider what staying injured is actually costing you — missed races, lost training, frustration, and the cycle of temporary fixes that never fully solve the problem.
One focused, expert-led episode of care often gets better results in fewer visits than months of insurance-based PT. Most patients find it costs less in the end.
Still have questions?
Book a Free Consult BELOW — no commitment, no cost. We'll talk through your situation and give you a straight answer on whether Redefine is the right fit.
